We have almost 20 years of marketing research experiences in Hong Kong, Mainland China and Asia Pacific region and are capable of providing professional research consultancy to our clients prior to market entry.

Our research capabilities include:

  • Market landscape understanding
  • Market entry feasibility study
  • Consumer usage and attitudes
  • Brand health audit and tracking
  • Advertising evaluation and tracking
  • Concept and product development
  • Customer loyalty / advocacy / satisfaction
  • ..., etc.

Market Research Capabilities

  • Our survey types include B2B and B2C and geographically cover Hong Kong, Mainland China and Asia Pacific region.
  • Please drop us a note should you wish to find out more from us. Contact us.

Brand Management Capabilities

  • We actively serve the interests of consumers and enhance their “quality of life” by bringing reliable, fashionable and lifestyle products to Greater China and Asia Pacific region.
  • We aim to be one of the best brand builders in the region.
  • Currently, the brands we are carrying include Costylish, a fast-growing skincare brand based in Taiwan, and JointOK, a product which is manufactured in Germany with a patented formula of optimized bioactive collagen peptides Fortigel® that aims to provide joints, bones, skin and tissues with nutrition and stimulates tissue regeneration naturally by cell mechanism for joints protection and repair.
Brand Image – Counter at Department Store

We develop the brand by building the brand image with counters at department store.

Brand Image – PR Event

We also organize PR events and invite artists to promote the brand and products as well as promoting the brands through online bloggers!

Promotion Planning – Online Media, Offline Media & Exhibition

Promotional activities could be done through online social media. Traditional advertising on magazines is also used to communicate with particular consumer segments.

Apart from online social media and offline magazines, we promote the brand and products through local exhibitions.

Promotion Planning – Social Media Advertising & Celebrity in HK

Online social media have been as important as celebrities in marketing and communicating with the customers. Promotional activities could also be done through online social media.

Sales and Distribution

We have developed a strong retail network in Hong Kong and Macau.

Sales and Distribution

Official website and online store are also essential to brand building.
costylish-beauty.com

Sales and Distribution

In China, we have developed partnerships with cross-border import e-commerce organizations to distribute and sell products in Mainland China. Cross-border import e-commerce mechanism works as follows:

About JointOK關捷健®

Collagen makes up ~35% of body proteins, it is the major constituent of cartilage, skin, tendons, ligaments, bones, blood vessels and connective tissues of various organs.

JointOK關捷健® is an innovation awarded and clinically proven optimized formula of FORTIGEL®. Being 95% absorbed, JointOK reaches joints, bones, skin and tissues to provide nutrition and stimulates tissue regeneration naturally by cell mechanism for joints protection and repair. JointOK also helps restore musculoskeletal and skin health.

The Mechanism of Action of JointOK

Osteoarthritis is caused by degradation of the joints, including articular cartilage and subchondral bone. Collagen makes up 80% of cartilage. When JointOK is ingested, more than 95% is absorbed, and significantly higher level (twice that of the control group *p<0.05) is accumulated in cartilage after 12 hours, where they help stimulate collagen synthesis.

The chondrocytes (cartilage cells) are sensitive to the extracellular matrix substances, the presence of JointOK induces chondrocytes to produce more aggrecan and type II collagen in a dose-dependent manner after 11 days (2.5-fold higher than control (p<0.01)).

Additionally, JointOK stimulates the anabolic phase of the cartilage matrix turnover on a molecular level, and over time, helps stimulate cartilage regeneration and improve joint health.

Fortigel® Clinically Proven

The effect of FORTIGEL® has been scientifically proven in numerous studies. According to published research, orally administered FORTIGEL® has been shown to be absorbed intestinally and to accumulate in cartilage. The ingestion of FORTIGEL® stimulates a statistically significant increase of cartilage tissue metabolism.

The most recent study published in March 2011 by McAlindon and colleagues investigated the long term effect of FORTIGEL® treatment on the composition of hyaline cartilage in individuals with early knee osteoarthritis. This prospective, randomized, double-blind, placebo-controlled pilot study was performed at the Tufts Medical Center in cooperation with Harvard University.

For the investigation, a specific type of magnetic resonance imaging (dGEMRIC) was used in order to visualize structural changes in the cartilage tissue of the respective study participants. Overall, 30 patients were randomized into one group receiving 10g FORTIGEL® a day for 48 weeks and a control group obtaining a placebo. Three magnetic resonance imaging scans of the knee were performed on each subject, one at baseline, one at 24 weeks and the final scan at 48 weeks.

The analysis of the cartilage scans revealed a statistically significant increase of proteoglycan density in the medial and lateral tibial regions of the FORTIGEL®-treated patients compared to the placebo group. The results indicate that oral supplementation of FORTIGEL® has a direct impact on human cartilage tissue. This confirms previous experimental data and clearly demonstrates that specific orally administered collagen peptides can have an influence on cartilage tissue turnover. It can be assumed that this observed effect is not limited to pathophysiological conditions, as indicated by additional clinical studies, and thus can also be efficacious in healthy cartilage maintaining normal joint function.

Characteristics of JointOK關捷健®

The functions of JointOK include:
  • Protect joints, tendons, ligament & soft tissues
  • Anti-wrinkles
  • Improve skin moisture texture
  • Help wound healing
  • For bones and teeth growth
Other advantages:
  • Natural protein food, research & made in Germany (no drugs or fish contaminants, neutral odor & taste)
  • GRAS (Generally recognized as safe) by FDA & EDQM (Euro. Directorate for Quality of Medicines)
  • 95% absorbed
  • No additives, fats or sugars
  • No known drug interaction
JointOK is suitable for the following people:

White collars
who have inappropriate standing or sitting posture may suffer back pain or cartilage strain

Workers / Athletes
who frequently repeat specific actions may also suffer joint cartilage strain

Overweight persons
may accelerate degradation of cartilage tissue in the joints

Thin persons
who are lack of muscles around their joints may suffer joint recession

Middle aged / Aging
who are suffering joint recession or Osteoarthritis

Direction

Take 1 sachet (10 g) daily, mix content with drink or food (< 50°C). Suitable for athletes, safe for diabetics, people with high blood pressure & fats.

Distribution of JointOK關捷健®

JointOK has won a lot of support from both physicians and traditional Chinese medicine doctors in Hong Kong, including Physiotherapists, Chiropractors, Geriatrists, and General Physicians, etc.. It is now available in many clinics and retail beauty shops in Hong Kong. If you wish to receive more information about JointOK or make purchase, please click here (繁體版 / 簡體版).

Ingredients

Marine fish lipid concentrate (contains omega-3 essential fatty acids DHA and EPA), Gelatin, Humectant (Glycerin), Anti-oxidant (Vitamin E)

Net Weights

1000 mg x 100 softgels

Each easy-to-swallow Love+ EC Superb Fish EFA Softgel provides 300 mg of Essential Fatty Acids for formation of cell membranes, development of the brain and retinal tissues (especially myelin and retinal photoreceptors), maintenance of normal neurotransmission and connectivity. It is also the precursor of some mediators of immune responses, favorably alters the synthesis of thromboxane (related to blood clotting) and prostaglandin E2 (PGE2) (related to inflammation, bone loss and uterine contraction). Studies show EFA supports cellular, heart, joint, brain, and immune health, promotes cognitive function and vision as well.

This special EFA formula is contract manufactured by the largest U.S. softgel manufacturer in compliance with USP Dietary Supplement Verification Program (DSVP), Pharmaceuticals Good Manufacturing Practices of FDA, NSF Int’l, Underwriters Lab. and Natural Products Association:

Direction to Use

Take 1 softgel with meal, one or two times daily or as directed by doctor.
(Swallow whole or cut softgel and squeeze the oil content in food or into mouth directly)

(A) All Healthy-conscious People (Avoid if allergic to fish)
  • improve cardiovascular health, brain function and moods, cold tolerance
  • reduce need of pain killer in joint and menstrual pain
  • reduce risk of cancer and macular degeneration
(B) Before and After Pregnancy (Caution: Consult doctor first during pregnancy)
  • may be associated with less infant airway problem, better childhood IQ scores, fine motor coordination, communication and social skills, along with other benefits
  • help prevent miscarriage
(C) Children (Caution: Just take the oil content if the children cannot swallow whole)
  • help improve reading, spelling, and behavior
(D) Diseased (Caution: Consult doctor if taking anti-coagulants such as Warfarin)
  • benefit health and immunity of cancer and diabetes patients, adjuvant to chemotherapy
  • suitable for people concerned about blood pressure, blood lipids / cholesterol

If you wish to receive more information in Chinese, please click here

For research findings, please click here

For more information, or if you wish to be a reseller or dealer, please contact us.