We actively serve the interests of consumers and enhance their “quality of life” by bringing reliable, fashionable and lifestyle products to Greater China and Asia Pacific region. We aim to be one of the best brand builders in the region.
Integrity
– we deliver the best interests for our clients as we believe genuine partnerships rely on mutual understanding and trusts
Innovation
– we are committed to seeking out every opportunity to deliver results and improvement to our clients, partners and customers by continuously making changes through freedom of creativity
Talents
– we respect and treasure the relationships with our staff and believe that staff is our worthless assets
Self-driven
– we have a compelling desire to upgrade ourselves and to win in the marketplace
Customer-focused
– we deliver excellent services to win repeated and loyal customers
Diversity
– we embrace diversity as an essential component in the way we do business with our partners, clients and customers
Understanding the market landscape and consumer needs are essential to brand development. We have over 20 years of market research experiences in the region and are capable of providing professional research consultancy to our clients prior to market entry.
Based on the research findings, we recommend how a new brand should be established, how a brand should be positioned and how a brand should be developed.
We source potential wholesalers and directly invest, operate and manage brands at both local and regional level. We also help clients build distribution network.
We provide clients with sales and marketing, brand management solutions, as well as helping them implement marketing programs and communications with their consumers.
Our Branding Strategy for a Typical Brand
Tester trials through special channels & market assessment (Market Entry)
Digital & WOM marketing
O2O platform
CRM
